Understanding where best to place your budget is just the first step...
It starts with accurate data
In the eCommerce industry many companies have big websites with thousands of webpages/products. For large eCommerce sites and FMCG sites, there can often be a very unclear view of true attribution that can result in sub-optimal investment segmentation across marketing channels.
Large sites are also at a higher risk of performance and revenue loss, should technical aspects not be continually monitored.
For us at Wildfire Digital our first priority is correct attribution and performance preservation and protection, then we move onto growth tactics.
Our comprehensive evaluation of data will allow us to confirm which channel mix should be utilized. We’ll help you plan out your marketing activity and budget splits for optimal growth.
Typical areas of focus
Of course all projects are different, but generally speaking our eCommerce growth projects will include:
How we helped allbeauty turn around their eCommerce sales for continued growth.
Wildfire Digital provided a multi-phased digital strategy, focusing on only the most impactful SEO solutions. Some key findings were discovered within our technical and site health phase, also for UX and customer journeys.
Our solutions increased traffic levels and also increased revenues from Organic.
Through these efforts Wildfire Digital was able to reverse allbeauty’s negative revenue trend into a progressive traffic and revenue growth trend with new highs.
Our proprietary tools have proved invaluable to our eCommerce clients.
Wildfire Connectis our central hub, where we manage your project from. In here we can access all our tools and research programs to help us build insights that will ultimately shape your unique growth strategy.
FIREGUARD is our reputation management software. It tracks your brand’s visibility in terms of positive, negative, controlled and uncontrolled results. By tracking sentiment, we can act fast to ensure your brand is always seen in the best light and work on a strategy to improve brand perception.
Wildfire Analytics uses your performance data, data from industry leading programs, and our own custom parameters to help you understand which areas of your site are working well. The granularity our Wildfire Analytics provides allows us to make very specific recommendations that will generate the most impact.
TechProtect is our early warning alert system to ensure your site stays technically sound. It’s not uncommon for development changes to affect site indexation, making your web pages unsearchable. TechProtect is all you need.
Get in Touch
We’re always on the lookout for new and exciting projects. Send us a detailed enquiry telling us about your current or future digital marketing needs and one of our team will get in touch with you to talk further.
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