Recruitment

RECRUITMENT CASE STUDY

550% Increase in Job Application Conversions Globally

We conquered some difficult data-related challenges and still managed to dramatically increase conversions for a leading Digital Recruitment Agency within a 12 month period!

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THE RECRUITMENT INDUSTRY & DIGITAL MARKETING

It all starts with data…

Recruitment is one of the most interesting spaces in online; there are so many challenges with data, such as attribution and linking offline revenues to online conversions, and a complicated landscape of paid media, SEO, aggregators and of course Google Jobs.

Despite these challenges and complexities, we’ve achieved fantastic results working with several brands across APAC, UK and US markets.

RECRUITMENT CASE STUDY HIGHLIGHT

How we helped Salt develop a new website with optimal visibility and an incredible 550% uplift in job applications!

Overview

Wildfire Digital were engaged to work directly with Salt’s 3rd party web-development agency on their multi-region website redevelopment project, which included the UK, UAE, USA and ASIA regions.

Wildfire Digital conducted intensive SEO research to ensure all technical aspects were adhered to as a data-informed site structure recommendations, and content creations/development from launch.

This propelled rankings and delivered more relevant to higher converting visitors. On-going SEO work continued after launch which maintained an upward trajectory of performance.

Salt experienced a 400% increase in overall Organic visibility and 300% increase in page 1 rankings, which delivered a 550% increase in applications. The Global Head of Digital estimated the project had delivered £800,000 in additional revenue in the first year. Visibility increased in all markets; to drive business expansion.

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We’re always on the lookout for new and exciting projects. Send us a detailed enquiry telling us about your current or future digital marketing needs and one of our team will get in touch with you to talk further.
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