Overview

Wildfire Digital were engaged to work directly with Salt’s 3rd party web-development agency on their multi-region website redevelopment project, which included the UK, UAE, USA and ASIA regions.

Wildfire Digital conducted intensive SEO research to ensure all technical aspects were adhered to as a data-informed site structure recommendations, and content creations/development from launch.

This propelled rankings and delivered more relevant to higher converting visitors. On-going SEO work continued after launch which maintained an upward trajectory of performance.

Salt experienced a 400% increase in overall Organic visibility and 300% increase in page 1 rankings, which delivered a 550% increase in applications. The Global Head of Digital estimated the project had delivered £800,000 in additional revenue in the first year. Visibility increased in all markets; to drive business expansion.