This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.

What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How we use cookies
We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from or on selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).

For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.

Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On our websites.
- On sites that use our software.
- In the emails we send.

Types of Cookie
The below explains the types of cookies we use on our websites and why we use them.

Strictly Necessary - These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

Functionality - These cookies are used to store preferences set by users such as account name, language, and location.

Security - We use these cookies to help identify and prevent potential security risks.

Analytics and Performance - Performance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.

Advertising - These cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites. These are set by Incendium and trusted third party networks, and are generally persistent in nature.

Third Party / Embedded Content - These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.

Below are examples of the cookies set by Incendium, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services.

Analytics and Performance
Cookie and purposes:
adg_sess - Cookie to track session of current authenticated user.
adg_rm - Cookie holding token when remember me is ticked during log in.
df_sess - Cookie to track the session of tracked users
df_hound - Gathers information that helps us understand how visitors interact with our websites, which allows us to create a better visitor experience

Controlling Cookies
Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.

To find out more on how to manage and delete cookies, visit For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:
- youronlinechoices.

On a mobile device, you may also be to adjust your settings to limit tracking.

For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, or from Hotjar by using the Do Not Track header.

Wildfire Connect Usage of Google User Data
Our Wildfire Connect and Wildfire Analytics products allow users to provide access to their Google Analytics data, with read-only permissions, in order for our systems to organise and analyse their data and produce custom reporting for them. We use the Google Analytics API to access, retrieve, and store user data. We use the data solely for the purpose of providing our service. We do not share, sell, or distribute any user data to any third-party, unless required to do so by law.We use a secure server to store user data and we take industry-standard security measures to protect the data.

We recognize and respect the importance of user privacy and security. For this reason, we will delete any user's Google Analytics data upon request, or when the user stops using our service. We will also take all necessary steps to ensure that the user's data is securely deleted and cannot be accessed by any third parties.
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