Salt Case Study

Introduction

550% increase in job applications, driven by pure SEO

A leading digital recruitment firm leveraged SEO and CRO during and after a major site redevelopment, rapidly increasing their flow of applications and filling significantly more roles.

Client and Category

Salt

Recruitment

the case study

The Problem

A new website was being developed to cover multiple markets, however SEO had been brought in at a late stage in the game. Technical SEO considerations and site structure optimisation needed to be quickly integrated to the build.

The Solution

Wildfire Digital provided technical SEO support throughout the site build process, working directly with the 3rd party web development agency. SEO research helped inform an optimised site structure and content from launch, propelling rankings and delivering more relevant, higher converting visitors. On-going SEO build visibility consistently after launch, maintaining an upward trajectory.

The Results

The Global Head of Digital estimated the project had delivered £800,000 in additional revenue in the first year. The 400% increase in overall Organic visibility and 300% increase in page 1 rankings delivered a 550% increase in applications. This meant more roles could be filled faster. Visibility increased in all markets; the UK, USA & APAC, helping drive business expansion.

key stats
£800k Revenue
in 12 Months (additional)
300% Increase
in Page 1 Rankings
550% Increase
in Applications

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