Technical level SEO can be one of the most impactful areas of Digital Marketing. This can be a positive, or a negative and we have seen the latter too many times; one line of code can tell a search engine not to include any pages from your site in results, so mistakes can be devastating! Enterprise level businesses or companies heavily reliant on their online visibility cannot afford to take these risks – TechProtect is the answer.
We check multiple key points of your site on a daily basis to monitor for any coding changes which would cause an indexation problem. An alert system flags issues to our project managers who can check and quickly react to any threats.
Technical Health Monitoring
As well as our Indexation monitoring, we also crawl all the pages on your website on a weekly or monthly basis, analysing for a large set of overall technical health signals. This means we are always on top of things like 404 errors, redirect issues, duplicate content problems, missing titles or descriptions and canonicalisation errors.
USG Boral TechProtect Case Study
With a very active web development schedule and continual updates to the site, errors would naturally occur quite frequently. Being able to identify and react to these meant that we could maintain the technical SEO health of the USG Boral website, and continue the upward trend in performance the other digital activities were generating.
The early warning system was triggered on two occasions and the web development agency were able to quickly action our recommendations to prevent loss in Organic visibility.
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