Allbeauty Case Study

Introduction

Turning a 3 Year Decline Into an 80% YoY Revenue Uplift

This global multi-million dollar beauty and fragrance brand had been experiencing year on year performance declines. Wildfire Digital managed to turn this around – even with a decreased marketing budget.

Client and Category

allbeauty

Beauty & Fragrance

eCommerce

the case study

The Problem

The allbeauty website had received a decline in Organic revenue over the past 3 years. With a reduction in revenue there was a consequential decrease in marketing activity which further added to the performance problem.

The Solution

Wildfire Digital provided a multi-phased digital strategy, focusing on only the most impactful SEO solutions. Technical issues were identified which helped improve Organic visibility. A thorough UX analysis was a key area, conducted to help understand where the sticking points in customer journeys were; in effect concentrating on converting current traffic levels rather than just generating higher volumes of site traffic.

The Results

At the 6 months mark the results started to come in, after addressing some technical issues and UX issues. From there the Organic visibility started to grow with the last 6 months (as of April 2020) generating consistent traffic and revenue increases. These revenue increases will allow for more freedom and flexibility for allbeauty to dedicated more budget to other digital marketing areas for further improvements and growth.

key stats
81% Revenue Increase
in 12 Months (additional)
78% Traffic Increase
in 12 Months (additional)

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