Our Team

WHO WE ARE

Meet your strategists, with 15 years experience minimum. Guaranteed.

Every member of the executive team came from a network agency like MediaCom and OMD. This is why we understand the client’s frustrations with having to pay huge fees for assistant or coordinator level expertise running their digital accounts.

The executive team has all over 8 years of experience in the digital realm and we’re the ones that work directly on yours strategies and see it all the way through to execution.

OUR SUCCESS

See what we’ve achieved for our partners.

READ OUR CASE STUDIES

Our Departments

PROJECT MANAGERS

Our Project Managers are responsible for the day-to-day communications with our clients and the delegation of work internally. They are sharp, organised, strategic and help tie everything together.

ANALYSTS

Our Analysts are the in-market specialists that the executive team and PMs liaise with to gather intel on markets/industries & to collect the data needed to formulate the Digital Strategy.

EXECUTIVE TEAM

This is the core team who will be working on your Digital Strategy and its execution. This team provides the on-going consultancy and optimization to ensure the strategy achieves its KPIs.

The team behind Wildfire Digital

James Kinsley

HEAD OF TECH DEVELOPMENT & STRATEGY

about

JAMES

James heads up our Technical Development team, providing unique benefits to all our clients through Wildfire Digital’s proprietary tools suite. James also helps lead on strategy development.

His extensive experience over 12 years has developed a comprehensive understanding of all digital channels with a focus on technical.

specialisms

  • DATA ANALYSING
  • DATA TAGGING & ATTRIBUTION
  • TECHNICAL SITE FUNCTIONALITY
  • CONTENT STRATEGY & CONTENT MARKETING
  • CONTENT OPTIMISATION & PERSONALISATION
  • SEARCH ENGINE MARKETING

Anthony Fulford

DIRECTOR OF STRATEGY

about

ANTHONY

Anthony has over 10 years experience across all major digital marketing disciplines working across several industries including; FMCG, automotive, government, retails, fuels and construction, and covering both B2C and B2B.

At Wildfire Digital Anthony helps lead on strategy development and executions, with client understanding being paramount.

specialisms

  • TECHNICAL SEO
  • CONTENT OPTIMISATION
  • CONTENT STRATEGY & CONTENT MARKETING
  • WEB DESIGN
  • EMAIL MARKETING
  • SEARCH ENGINE MARKETING
  • SOCIAL MEDIA MARKETING

Brian Ryu

Head of Data Analytics & Automation

about

BRIAN

Brian heads up our data analytics team at Wildfire Digital being responsible for all the data analysis and reporting for our clients.

He’s been working in the marketing and advertising industry since 2011, specialising in data analytics and paid search marketing. He created video analytics reporting at News Corp and managed the cross-platform digital media landscape reporting at Nielsen Research across SEANAP (South East Asia, North Asia and Pacific).

specialisms

  • DATA ANALYSIS & RESEARCH
  • REGRESSION MODELLING
  • ATTRIBUTION MODELLING
  • NIELSEN SOLUTIONS (NOR, DRM, DCR DAR AND MI)
  • DATA EXTRACTION AND MANIPULATION
  • REPORTING AUTOMATION
  • SEARCH ENGINE MARKETING, DISPLAY AND SOCIAL MARKETING

Mary Kinsley Kilmartin

DIRECTOR OF CLIENT COMMUNICATIONS & STRATEGIC PLANNING

about

MARY

Mary leads our service team and network of digital talent at Wildfire Digital. Having led a Customer Success team for a global employee engagement consultancy, Mary brings a hands-on, service-first approach to the team to ensure we deliver quality for our partners and their business.

Mary has worked with Virgin Management, Morrisons and Argos. Speak to me about content marketing, paid media and user experience.

specialisms

  • CLIENT COMMUNICATIONS & PLANNING
  • GLOBAL ACCOUNT MANAGEMENT
  • CONTENT STRATEGY IMPLEMENTATION
  • TEAM LEADERSHIP

Edwin Abbett

Head of UX & Development

about

Edwin

Edwin is a designer and content creator with a decade of experience in the marketing industry. His background in applied linguistics and graphic design has enabled him to lead effective marketing and design projects for a variety of clients.In his current role, Ed leads our UX team in creating web designs that incorporate bespoke features and are content managed to ensure SEO optimisation.

specialisms

  • USER EXPERIENCE DESIGN
  • SOCIAL MEDIA MARKETING
  • CONTENT CREATION
  • GRAPHIC DESIGN

Our Network

TALENT ACROSS ALL DIGITAL MARKETING DISCIPLINES

We have a great network of local strategists all over the UK, APAC and ANZ. These strategists provide support and deeper insights that are needed to create localised strategies that work.
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