Wildfire Digital acquires Adecco Group UK's Media Content & Reporting Projects

June 18, 2019

LONDON, UNITED KINGDOM, 19 JUNE 2019 – Adecco Group has engaged Wildfire Digital to assist with content creation across 3 brands in the UK region. The project includes a heavily data-led approach where Wildfire Digital merge industry and customer insights with creative content production.

Adecco UK, Office Angels UK and Modis UK will now be using Wildfire Digital's Content Studio team to stimulate content ideation, increase digital footprint and produce higher quality digital blog posts.

Wildfire Digital's analytics team will also be producing Adecco's digital analytics reports using their very own reporting tech WFA (Wildfire Analytics). WFA enhances Google Analytics data, whilst fusing persona and category level data into the mix. This allows the clients to see in-depth competitor, performance and overall digital metrics to easily understand the areas that requires attention or improvement, whilst highlighting the areas of opportunity.

Adecco Group will be the third organization in 2019 to outsource their digital reporting to Wildfire Digital's Analytics team.

About Adecco Group

The Adecco Group, based in Zurich, Switzerland, is the largest temp staffing firm in the world. The Group offers a wide variety of services that include temporary staffing, permanent placement, career transition, re-skilling and talent development, as well as outsourcing and consulting across North America, UK and Ireland, Japan, Germany, Austria, Italy, Benelux, Nordics, Iberia, Australia, New Zealand, Switzerland.

About Wildfire Digital

Wildfire Digital is an independent digital marketing agency that focuses on providing new digital strategies and solution implementations for advertisers around the globe.

The company was founded in 2010 in London, UK, by 2 co-founders which has now grown into a multi-million dollar business. Wildfire Digital develops their own software and tech, which brings innovation and new strategy angles for their existing clients. Wildfire Digital now operates in more than 12 countries worldwide, providing expertise in the Asia-Pacific, Australia & New Zealand, Middle East and Europe.

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