Industry

Hospitality

Wildfire Digital Takes on 3 Additional Hospitality Brands into their Client Portfolio

SYDNEY, AUSTRALIA, 1 OCTOBER 2018 – Wildfire Digital has just won the digital strategy accounts of The Rawson, Appetito and Harbour Events, all of which are the...

Search Engine Source Code Leak: What We’ve Learned

A few days ago, a former Yandex employee allegedly leaked a source code repository from the top Russian search engine. This repository contained details on more than...

LinkedIn Launches Lookalike Audiences Tool For B2B Marketing

LinkedIn has enhanced its ad offering, with the addition of lookalike audiences. Following beta testing the tool over the last year, LinkedIn’s new Lookalike Audience...

Google's 20 Ways to Improve Your Site's Organic Ranking

Google's core search ranking algorithm goes through regular updates every few months; the last edit was in June 2019 . Google understands that after any core update,...

Google Update | Site Quality | December 2018

Although it hasn’t officially been announced by Google, there are many sources reporting that they suspect around December 14th/17th 2018 an update took placed that...

Google My Business VS Website - What Do Customers Trust More?

There has been a lot of chatter around Google My Business of late; increased features, a rise in spam, the speculation around Google My Business having paid service...

Google My Business to Become a Paid Service

Last month Google sent out surveys to some local businesses to try and understand if they would pay for certain features of Google My Business that they are currently...

Google My Business Spam On The Increase

Google My Business can be a very useful channel to give visibility to local businesses and over the last 12 months or so there have been some solid Google My Business...

Campaign Tagging Best Practices in 2019

This document should be referred to when setting up digital marketing campaigns which utilise channels such as paid search, email or social networks. What Is Tagging?...