Industry

Recruitment

Wildfire Digital acquires Adecco Group UK's Media Content & Reporting Projects

LONDON, UNITED KINGDOM, 19 JUNE 2019 – Adecco Group has engaged Wildfire Digital to assist with content creation across 3 brands in the UK region. The project...

Violate New Google for Jobs Guidelines & Risk a Manual Ban

Google have just released new guidelines for job postings and have issued a strong warning that they “may take manual action against your site and it may not be...

The End of Universal Analytics: What Recruiting Companies Stand to Lose in 2023

The end of Universal Analytics is fast approaching, with the program set to be discontinued on July 31st, 2023. After this date, Google Analytics users will all be...

The Crucial SEO Considerations for Recruitment Companies in 2023

As the job market becomes increasingly competitive, and Paid marketing channels become less cost effective, recruitment companies have to pay close attention to the...

Search Engine Source Code Leak: What We’ve Learned

A few days ago, a former Yandex employee allegedly leaked a source code repository from the top Russian search engine. This repository contained details on more than...

Recruitment Shakeup: Google Announces Its New Jobs Search Engine

Google have announced a new Search Engine for Jobs, aimed at job seekers. The job Search Engine, which Google mentioned at their I/O developer conference this week,...

RECRUITMENT MARKETING ROI: THE DEFINITIVE GUIDE TO GROWTH

How Leading Companies are Adapting and Growing Their Market Share 450% During the Recession - View our guide here which covers: THE MARKETING BUDGET PARADOX MEASURING...

New Schema Released to Get your Roles Listed in Google for Jobs

Google launched Google for jobs at Google I/O a few months back, and they have now officially launched the Schema for developers and site owners to follow to help...

LinkedIn Launches Lookalike Audiences Tool For B2B Marketing

LinkedIn has enhanced its ad offering, with the addition of lookalike audiences. Following beta testing the tool over the last year, LinkedIn’s new Lookalike Audience...

Google's 20 Ways to Improve Your Site's Organic Ranking

Google's core search ranking algorithm goes through regular updates every few months; the last edit was in June 2019 . Google understands that after any core update,...

Google Update | Site Quality | December 2018

Although it hasn’t officially been announced by Google, there are many sources reporting that they suspect around December 14th/17th 2018 an update took placed that...

Google My Business VS Website - What Do Customers Trust More?

There has been a lot of chatter around Google My Business of late; increased features, a rise in spam, the speculation around Google My Business having paid service...

Google My Business to Become a Paid Service

Last month Google sent out surveys to some local businesses to try and understand if they would pay for certain features of Google My Business that they are currently...

Google My Business Spam On The Increase

Google My Business can be a very useful channel to give visibility to local businesses and over the last 12 months or so there have been some solid Google My Business...

Campaign Tagging Best Practices in 2019

This document should be referred to when setting up digital marketing campaigns which utilise channels such as paid search, email or social networks. What Is Tagging?...