Digital Marketing for Ecommerce Stores

Drive more traffic, convert more customers, and build a store that grows without burning your entire margin on ads. We specialise in growth marketing for ecommerce brands.

6 Challanges for Ecommerce Store Owners

Most ecommerce stores are losing revenue in the same predictable places. Here's what we see when we audit a new client's store.
Running Meta and Google campaigns without proper audience segmentation, creative testing or attribution. CPMs are rising and ROAS is falling — but there's no framework to fix it.
Traffic is arriving but not converting. Weak product page copy, slow load times, poor trust signals and no CRO testing means most visitors leave without buying — and that spend is wasted.
Data scattered across Google Analytics, Meta Ads Manager, Shopify and email. No unified view means budget decisions get made on incomplete numbers and channel vanity metrics.
Up to 80% of shoppers abandon their cart. Most stores have no recovery sequence beyond a single automated email — leaving thousands in recoverable revenue untouched every month.
Over 70% of ecommerce traffic is mobile but most stores were built desktop-first. Slow load times, clunky checkout flows and poor mobile UX are silently killing your conversion rate.
Ranking for your brand name but nothing else. No category pages, no product schema, no content strategy — completely reliant on paid to capture demand you should be owning organically.

Everything you Need to Grow

We tailor our full-service offering to the unique growth levers of ecommerce — from driving discovery to converting browsers into buyers and keeping them coming back.
  • SEO & Content Strategy
  • Paid Media & Performance Ads
  • Conversion Rate Optimisation
  • Analytics & Attribution
  • Digital Marketing Strategy
  • Email Marketing
  • GEO & AI Search Visibility
Highest Long-Term ROI

SEO & Content Strategy

We build organic visibility that drives consistent, compounding traffic to your store — without paying for every click. From technical SEO to content that converts browsers into buyers, we make sure your store is found by the right people at the right time.

  • Category and collection page SEO optimisation
  • Product page copy and schema markup
  • Buying guide and comparison content that ranks and converts
  • AI search visibility — your store cited in ChatGPT, Perplexity & Gemini
  • Technical SEO audits — site speed, crawlability, Core Web Vitals
  • Monthly reporting on rankings, organic traffic and revenue attribution

Immediate Revenue Impact

Paid Media & Performance Ads

We build and manage high-performing Meta and Google campaigns specifically for ecommerce — with proper feed optimisation, audience segmentation and creative testing baked in from day one.

  • Meta and Google Shopping campaign strategy and management
  • Product feed optimisation for maximum ad relevance
  • Creative testing framework — static, video and dynamic ads
  • Audience segmentation and retargeting architecture
  • Full conversion tracking and ROAS attribution
  • Weekly optimisation and budget reallocation

Most Underspent Growth Lever

Conversion Rate Optimisation

A 1% improvement in conversion rate is worth more than doubling your ad spend. We audit your full purchase funnel and run structured A/B tests on the pages and steps where visitors are dropping off.

  • Full funnel audit — product pages, cart and checkout
  • Heatmap and session recording analysis
  • Structured A/B testing with statistical significance
  • Product page copy, layout and trust signal improvements
  • Mobile checkout optimisation
  • Post-purchase upsell and cross-sell sequencing

Powered by Incendium AI

Analytics & Attribution

Know exactly which channels are driving your revenue. We set up unified attribution across your ad platforms, Shopify, email and organic so every dollar spent has a measurable return.

  • Cross-channel attribution modelling — Meta, Google, email, organic
  • Shopify revenue tracking and customer journey mapping
  • Real-time performance dashboards
  • GDPR-compliant tracking with consent management
  • Abandoned cart and browse abandonment analytics
  • Monthly revenue review with clear channel breakdown

The Foundation

Digital Marketing Strategy

Before tactics, you need a clear strategy. We build a channel mix and growth roadmap aligned to your margins, customer acquisition costs and revenue targets — so every decision compounds rather than conflicts.

  • Channel mix and budget allocation strategy
  • Customer acquisition cost and LTV modelling
  • Competitor and market landscape analysis
  • 12-month growth roadmap prioritised by impact
  • Quarterly strategy reviews and roadmap updates
  • Integrated reporting across all channels

Highest ROI Channel

Email Marketing

Email is the highest returning channel in ecommerce. We build and manage programs that turn one-time buyers into repeat customers and recover revenue at every stage of the journey.

  • Welcome and post-purchase automation sequences
  • Abandoned cart and browse abandonment recovery flows
  • Segmented campaigns by purchase history and behaviour
  • Promotional and seasonal campaign planning and execution
  • List growth strategy — popups, lead magnets and onsite capture
  • Monthly reporting on revenue attributed to email
The New Frontier

GEO & AI Search Visibility

More shoppers are turning to AI tools like ChatGPT and Perplexity to research products before they buy. We optimise your store's content to be cited as a trusted source in these tools — reaching buyers at the very start of their journey.

  • AI search audit — how your store currently appears in LLM tools
  • Structured content optimisation for AI citation
  • Product and category page authority building
  • FAQ and comparison content designed for AI retrieval
  • Brand mention and citation tracking across AI platforms
  • Monthly GEO performance reporting

Key Considerations for Ecommerce Store Owners

The ecommerce marketing landscape is shifting fast. Here are the four areas that separate the stores scaling profitably from those stuck on the paid ads treadmill.
01
Most ecommerce stores are entirely dependent on Meta and Google spend. Turn off the ads and revenue stops. That's not a business — it's a lease on someone else's audience. Sustainable growth requires an owned channel strategy: SEO, email and content that compounds over time and reduces your cost to acquire a customer.
Wildfire tip: We build a channel mix that reduces your reliance on paid over time — so your margins improve as you scale.
02
Most store owners can't accurately tell you which channel drove their last 10 sales. Multi-touch attribution in ecommerce is complex — but without it, you're making budget decisions blind. The stores that scale profitably are the ones who know exactly what's working and double down on it with confidence.
Wildfire tip: We set up unified attribution across your ad platforms, Shopify, email and organic so every dollar has an owner.
03
A 1% improvement in conversion rate is worth more than doubling your ad spend — because it applies to every visitor, from every channel, forever. Most stores focus entirely on driving more traffic and almost nothing on converting the traffic they already have. CRO is the most underspent growth lever in ecommerce.
Wildfire tip: We audit your full purchase funnel and run structured A/B tests on the pages and steps with the highest drop-off.
04
Shoppers are increasingly using ChatGPT, Perplexity and Google's AI Overviews to research purchases before they buy. If your store and products aren't being cited as trusted sources in these tools, you're missing a fast-growing discovery channel. AI-optimised content — structured, authoritative, well-linked — is now a core part of ecommerce SEO.
Wildfire tip: We build content specifically designed to appear in AI-generated answers, not just traditional search results.

Our Ecommerce Clients Say It Better Than We Can

A few stats from just one of our long-standing ecommerce clients.
" We rely heavily on Wildfire for their technical SEO expertise in particular. Although the delivery across content is excellent, the complexity of a site like ours constantly creates new challenges. Enterprise ecommerce is a different beast, needing extremely experienced and skilled pros."
Marco Criscuolo
Director of Customer Acquisition
520%
Increase in revenue
in 12 months
3.8×
Increase in traffic
in 12 months
$80
Increase in organic rankings
in 12 months

Our Process for Ecommerce Store Owners

We don't do cookie-cutter retainers. Every engagement starts with understanding your store, your margins and your growth targets.
1

Discovery & Audit

We audit your traffic, conversion rate, ad accounts, email and SEO. You get a clear picture of where revenue is being lost and where the quickest wins are.

2

Strategy & Roadmap

A prioritised growth roadmap built around your revenue targets and margin — sequenced by impact, not guesswork.

3

Execute & Build

Our specialists execute across every channel — paid, SEO, email, CRO. Regular updates, zero surprises.

4

Report & Scale

Monthly reporting tied to revenue, not vanity metrics. We scale what works and cut what doesn't — fast.

Ready to ignite your ecommerce store's growth?

Book a free discovery call. We'll review your store's current performance and tell you exactly where your biggest revenue opportunities are — no strings attached.
CASE STUDY

£800k
Revenue Increase
in 12 Months

550%
INCREASE IN JOB APPLICATIONS
in 12 Months

300%
Position 1 Ranking Uplift
in 12 Months

Read Full Case Study

Get the most out of your digital marketing efforts

  • We provide a full digital marketing services offering to take care of your entire ecosystem, or we can easily slot in and support wherever you may need us. Get in touch today and get started!
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