Any of your marketing activities will lead people to carry out a search on one of your brand terms at some stage, usually before converting. This may be to find your site again after an initial visit, or it might be to check out reviews of your brand. If they don’t like what they see, this could mean they go to a competitor.
Organic Brand Monitoring analyses your brand results on a regular basis to give you insights into the overall picture; comparing the positive, negative and neutral results. We can look at controlled vs uncontrolled results to assess the overall potential for volatility, and track the review score on any ranking review websites so drops can be reacted to.