In the E-commerce industry many companies have big websites with thousands of webpages/products. For large E-commerce site and FMCG sites there can often be a very unclear view of true attribution that can result in sub-optimal investment segmentation across marketing channels. Large sites are also at a higher risk of performance and revenue loss should technical aspects not be continually monitored. For us at Wildfire Digital our first priority is correct attribution and performance preservation and protection, then we move onto growth tactics.
CORE TECH USED FOR ECOMMERCE CLIENTS
Our proprietary tools have proved invaluable to our clients in E-commerce.